When an Olive Oil Cake Became an Instagram Sensation

You’ve likely seen one particular olive oil cake on the Kardashian-Jenner sister’s Instagrams in recent weeks. You know the one: a perfectly round, amber loaf that is liberally covered with a powdered-sugar dusting. Or, as the pioneers of the Instagram sensation Liz Roth and Jaymie Wisneski, call it: a “bomb ass olive oil cake.”

“In the beginning of quarantine, I was baking a lot for my friends and decided to send a cake to one of our chef friends, and she loved it so much,” says Roth, the LA-based baker behind the viral cake. “Jaymie and I looked at each other and thought it would be great to sell the cakes for charity. We thought we would be making 30 cakes and giving $100 or so to charity.”

But what started as a small charitable initiative became a full-fledged business after celebrities sent the cake into a viral frenzy.

Within hours of Kardashian posting the olive oil cake to her Instagram stories, Little House Confections had over 500 orders. “Before we made our first cake, we had over $1,000 in orders,” adds Wisneski. “It was major.”

Roth, who spent years perfecting the recipe, claims the moisture level in the cake coupled with the local ingredients make it addicting. “Even if you eat it three days later, the moisture content is so high that every bite tastes like a spongy, citrusy, olive oil slice of heaven.”

“To open it, you pull a piece of delicate twine with a fresh olive brand attached, and immediately get hit with this whiff of freshly baked cake that is slightly warm,” she says. “There’s a fresh sprig of rosemary we’ve pillaged from Liz’s yard directly in the center of the cake and it’s freshly powdered.”

Each month, Roth and Wisneski choose a different charity to donate a portion of sales to. And on a weekly basis, a local organization called Fueling the Fearless delivers donation cakes, which customers can purchase on the bakery’s site, to local hospitals for frontline workers.

And now, Little House Confections launch their “Bomb Ass Valentine’s Day Cake”, the pink color plus the signature round look will definitely make your Valentine’s Day full of pinky bubbles.

Little House Confections
Address: 8022 W 3rd St. Los Angeles, CA 90048
Tuesday – Sunday from 11am to 6pm
Tel: (323) 982-8891