Perhaps the only thing closer to a chef than their cherished knives is the apron.
Hedley & Bennett (H&B) is the beloved and leading Los Angeles based culinary workwear brand that makes stylish and durable aprons that some may argue have helped turn amateurs into pros. Led by Mexican-American entrepreneur Ellen Bennett, the company outfits more than 6,000 restaurants, hotels, coffee chops, resorts and thousands of home cooks all over the world.
H&B pivoted in March to produce masks for the frontlines. Six months later, the brand has donated over 275,000 masks, and has evolved their brand indefinitely. Today they’re unveiling an entirely rethought product line, kicking it off with a brand new website launch and campaign featuring celebrity chefs who have backed them from the start.
Featured chefs include James Beard award winner Nancy Silverton, Top Chef winner Michael Voltaggio, Jon & Vinny’s co-owners Jon Shook and Vinny Dotolo, bestselling author and Felix Trattoria owner and chef Evan Funke, and more. Here’s a sneak peek at L.A.’s top chefs modeling the new line – see if you can find your favorite in the gallery.
Photography by Shayan Asgharnia.